#153- A Tale of Two Cities - Paul Midha

Life could be very different for Paul Midha if it weren’t for a trajectory-altering encounter with a patient at dental school.    The Leeds and London based-dentist admits to partying his way through university until witnessing the transformative power of cosmetic and restorative dentistry.   Paul describes how he used lockdown as an opportunity to purchase his first practice shortly after VT and shares some of the techniques he used to achieve incredible first-year growth.   He also discusses the value of mentors, the possible reasons behind a spate of new practice openings in his native Leeds, and much more.   Enjoy!  In This Episode 02.20 - Backstory 06.43 - Dental school 11.42 - VT 14.26 - Confidence 16.55 - Practice purchase 25.29 - Blackbox thinking 29.08 - Mentors 31.34 - What’s with Leeds? 33.26 - Marketing 45.26 - Recession and market conditions 49.52 - NHS Vs private dentistry 54.27 - Litigation 57.37 - Building teams 01.01.44 - From Leeds to London 01.06.30 - Fantasy dinner party 01.07.45 - Last day and legacy About Paul Midha Paul Midha is the principal dentist at VICI Dental in Leeds and also practices at Square Mile in London.   He trained in aesthetic dentistry with Chris Orr and was a finalist in two categories in the Future of Dentistry Awards 2019.   He is also an actor who starred in Disney’s Evermoor Chronicles and has featured on Britain’s Got Talent as a body-popper.