#233- Facio Ergo Sum with Michael Alatsaris

This week’s episode reaches spots other podcasts miss as Payman sits down with dentist-turned-inventor Michael Alatsaris.   Michael shares his journey from a dissatisfied clinician and practice owner to a fulfilled product designer and entrepreneur, discussing the highs and lows of the painstaking process of bringing an innovative new toothbrush to market.   Enjoy! In This Episode 00:02:30 - Choosing dentistry 00:06:40 - Practice purchase 00:16:25 - Challenges of practice ownership 00:22:25 - Exit 00:27:00 - Product design 00:30:50 - Problem-solution 00:38:25 - ErgoProx 00:44:00 - Prototyping and tooling 00:51:10 - Going to market 00:56:15 - Execution Vs ideation 01:03:40 - Challenging the status quo 01:05:35 - Blackbox thinking 01:08:10 - Marketing and trajectory 01:09:09 - Fantasy dinner party  01:12:02 - Last days and legacy About Michael Alatsaris Former dental practice owner Michael Alatsaris is the inventor of the ErgoProx toothbrush for cleaning mesial and distal surfaces next to spacing.