#3 - Talking Ethics vs Profit with Tif Qureshi

Welcome to dentist, educator and former president of the British Academy of Cosmetic Dentistry, Tif Qureshi.   In this episode, Tif talks about his decision to follow a career in dentistry over medicine and the moment he realised that his practice could be a business as well as a treatment modality.   Tif’s impressive portfolio also includes directorship of the IAS training academy, through which he passes on his philosophy of simple, minimally invasive dentistry.    He talks about the academy, why teaching is so attractive to dentists and much more.   Enjoy!   I think we've got to be thinking about patients over a much longer period of time rather than a short ticket to get to success. It's a relationship. You look after them and you do the right thing for them all the way through. That's kind of our goal.    - Tif Qureshi      About Tif Qureshi Tif Qureshi qualified from King’s College, London, in 1992 and has spent time as president of the British Academy of Cosmetic Dentistry.   He is the clinical director and CEO of IAS Academy  - an international faculty providing mentored education for general dentists on a pathway from simple to comprehensive orthodontics.      Tif has a special interest in simple orthodontics and minimally invasive dentistry. His goals are to empower dentists to provide alternative techniques and support them in offering a wider variety of treatments.   Tif pioneered the concept of progressive smile design through alignment, bleaching and bonding. He is also an experienced teacher in the Dahl concept, which promotes minimally invasive, patient-centred dentistry.   In this episode:   4:50 - Dentistry or medicine?   20:43 - Why Tif advocates the Inman Aligner   27:19 - Can a general dentist be an orthodontist?   31:52 - Dentistry as a business   33:52 - Long-term vs short-term success   34:25 - Why IAS Academy works   39:42 - Assessment, diagnosis and third-party assessment plans   41:55 - Artificial Intelligence in dentistry   46:42 - Why dentists want to teach   49:57 - The influence of BACD   54:58 - Tif’s philosophy   57:49 - Causes of relapse   01:09:10 - Patient relationships    Connect With Tif Qureshi   LinkedIn   Connect with Prav and Payman:   Website Prav on Instagram Payman on Instagram