#39 - Round About Midnight - In Conversation With Sofina Ahmed

This week, we welcome Sofina Ahmed. Things kick off with a conversation about how her father’s unconventional approach to business has informed her own entrepreneurial mindset.   And what a mindset! Sofia talks about the highs and lows of expanding a single practice into a nationwide chain with a rapidity that would make most of us wince.     Sofia also lets us in on why night time is the perfect time to practice, and how the idea became the cornerstone of her successful Night Dental brand.   Enjoy!   “The kind of dentistry I've done and the kind of business I've done is one that has actually helped our community and helped people, and I have made that kind of difference.”   Sofina Ahmed  In This Episode 01.19 - Back story 11.30 - Night Dental concept 14.28 - Ethics, growth, positioning 20.50 - On management 29.13 - Covid & dynamism 35.05 - Ideas & execution 44.04 - Entrepreneurship, family & gender 48.44 - Highs and lows  55.51 - A day in the life 01.04.04 - Advice to young dentists & mental health 01.25.31 - Legacy About Sofina Ahmed Sofina graduated from Birmingham University in 2006 and quickly realised she wanted her own practice.   She went on to set up the Night Dentist providing out-of-hours treatment in Birmingham. The concept proved extremely popular and the chain now has a presence across much of the UK.