#9 - Not Your Average Practice: The Daz Singh Experience

Do dentists sell a product or an experience?   Today’s guest has views on this question that serve up plenty of food for thought.    We talk to Daz Singh about the meteoric rise of his boutique Liverpool clinic Ollie and Darsh, taking plenty of conversational stop-offs along the way.   Enjoy!   “I wanted them to come in and see us. I wanted them to have the experience with us. I wanted them to go away talk about the experience they've had with us to their family and friends. So the knock-on effect would be is that we then had their families and friends who have been told that, you know, this person’s had a good experience at the clinic.” - Daz Singh   About Daz Singh Daz Singh graduated Dentistry from the University of Liverpool in 2005 and went on to work in associate positions in Liverpool and Stoke.\   He also secretary to the European Society of Aesthetic Orthodontics, and a clinical instructor and mentor for Six-Month Smiles.   In 2008, alongside Sudarsh Naidoo & Suzy Gorman he opened Ollie & Darsh as a nouveau chic dental clinic in the heart of Liverpool.   In this episode:   02:18 Growing up in Saudi Arabia    13:57 Daz’s first job   23:25 Starting off in Liverpool   29:38 Promoting a new clinic   35:13 Strategies for collaboration   37:34 The growth of Ollie & Darsh    41:05 Word-of-mouth   01:15:18 Values vs price   Connect With Daz Singh:   Ollie and Darsh   LinkedIn   Facebook   Twitter   Instagram Connect with Prav and Payman:   Website   Prav on Instagram   Payman on Instagram