Howard Speaks: Wasting Money on Marketing

Dentistry Uncensored with Howard Farran - A podcast by Howard Farran: Dentist | Dental CE Speaker | Founder & CEO of Dentaltown.co

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Department store magnate John Wanamaker (1838-1922) said, “Half the money I spend on advertising is wasted; the trouble is, I don't know which half." How many phone numbers do you have?