90. Should graphic designers be brand strategy experts?

In this episode we chat about whether or not graphic designers need to be brand strategists in order to be successful.  With all the buzzwords and confusion surrounding ’branding’ and ’brand strategy’, it's understandable that many designers feel overwhelmed and unclear about their role in all of this. We want you to know that as a designer, you don't have to be everything to everyone. You can still be successful and charge higher prices without becoming a brand strategist.  It's about finding the right balance and using a process that is enjoyable for both you and your clients. So take a deep breath, trust in your value, and remember that we're here to support you on your journey. With love,  Kris & Don xo   P.S For transcript click here.   - - - - - -  Do you have a question you would like us to answer on an upcoming ’Ask Kris & Don' episode?  You can record an audio message or type your question into the message field here: https://designandprosper.co/podcast.  You can be completely anonymous if you prefer. 🤗 Looking forward to hearing your questions!  - - - - - -  https://www.designandprosper.co/theacademy ✨ Looking to up-level your graphic design business with elevated systems, comprehensive training and ongoing support? We run our business school for graphic, web and brand designers three times a year. You can sign up today!  - - - - - -  If you want to elevate your design business, and you'd love access to Design & Prosper's complete design business roadmap—jump on the waitlist and you'll be the first notified when doors re open.Looking for FREE resources to help you thrive in business? https://www.designandprosper.co/free - - - - - -  Are we friends on instagram yet? 🤗 https://www.instagram.com/designandprosper__