#020: Margaret Stewart: Scaling through storytelling

As organizations grow, they tend to think in terms of processes and data, and although those elements are vital to scale, teams sometimes lose sight of the why. Key to scaling is building an infrastructure that supports a company’s core mission.

In our final Season 2 episode of the DesignBetter.Co Podcast, Facebook Vice President of Product Design Margaret Gould Stewart talks with Aarron and Eli about how storytelling, open communication, and keeping the focus on the customer help the company's design team scale.

“The most important thing you can do is have a story around what you're doing, for whom, and why.”

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Bio

Margaret is a seasoned UX executive with over 15 years experience leading design and research teams, including in her current role as Vice President of Product Design at Facebook. Over the course of her career, she's led user experience for six of the top 10 websites (Facebook, Tripod, Angelfire, Lycos, Google Search, YouTube). She has a proven track record of leadership in a variety of contexts, from startups to Fortune 500.