Why business thinking for designers matters more than ever

Now more than ever, designers need to be able to demonstrate an understanding of the business they work within, and show a return on investment for the work that they do. That's why we’ve just published a new book on DesignBetter.com called Business Thinking for Designers by Ryan Rumsey, formerly of Apple, USAA, EA, and Nestlé. In this episode we speak with author Ryan Rumsey about how designers can learn to speak the language of business and create more value for their companies and in their careers.