Design Adjacent with Brandi Parker on sustainability, evolving behaviors, future considerations, and designing recycling

Join us for a new episode of Design Adjacent were we talk sustainability, evolving behaviors, future considerations, and designing recycling. What is the future of sustainable design and how do we implement realistic change? As Head of Sustainability at Pearlfisher, Brandi Parker, challenges designers to find answers to those questions. About Brandi Parker Brandi Parker is Head of Sustainability at Pearlfisher. Sustainability is fundamental to how Pearlfisher operates and creates, and is the foundation of the work of all of their teams. In her role, Brandi challenges Pearlfisher's designers to think about the end game at the start, and encourages their clients not to problem-solve based on ease, but on brand experience and environmental impact. She is revered by both for offering innovation and problem-solving, grounded in practicality, which comes from her many years of experience and expertise in technical realization. She firmly believes that the future of sustainable design does not just come down to materials – and managing waste – but implementing realistic and incremental change through a multi-disciplinary approach. By understanding changing culture, continuing to innovate with cutting-edge materials and processes, and joining this with the power of design, Brandi believes we can help change people’s behavior and encourage more sustainable actions and choices. This is where tangible, positive and long-term change will come from. About AIGA Design Adjacent AIGA Design Adjacent is a monthly podcast series with AIGA’s Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us. About Bennie F. Johnson Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments.