77. Go from Obscure to Acclaimed Leveraging Other People's Audience with Tom Schwab

Have you ever thought your digital marketing might actually be hurting your business? Our guest today has a refreshingly new view on marketing. Tom Schwab asks you to consider that you are just One Conversation Away, which also happens to be the title of his new book.   In this episode, we chat about using podcast guesting to tap into others’ audiences and build expertise. Tom also shares what he feels is every business’s biggest problem, why whales don't click and big fish don't swim through funnels, and the reason podcast interviews convert 25x better than blogs. If you want a rich life and a profitable business, Tom believes you are just One Conversation Away.   For a free copy of Tom’s book, use this special link for DFCM listeners: www.interviewvalet.com/DFCM. There you will also find Tom’s 10-question assessment to find out if podcast interview marketing will work for you.   To stay in touch with Michelle, please follow her on Instagram and join our Free Facebook Community!   Have ideas or suggestions or want to be considered as a guest on the show?  Email me!   Podcast edited and managed by Haili Murch LLC.   If you are interested in starting a podcast or you are currently a podcaster needing help managing or relaunching your podcast, you may email Haili Murch at [email protected] or you can click here to book a call: https://calendly.com/hailimurch/podcast-discovery-call