How to Stock Your Fashion Brand in 65+ Boutiques with Cara & the Sky Founder, Cara Melzack

Cara Melzack is the founder of London-based knitwear label Cara & The Sky. Cara’s career began as a fashion buyer, working for a number of retail brands including Ted Baker and M&co. After being made redundant from her last position, Cara made the life-changing decision to take her experiences and start her own brand, launching Cara & The Sky in 2019. The brand has since been stocked in 65 boutiques across the UK and Ireland, alongside being nominated for Drapers Independent Womenswear Brand of the Year 2020. But the journey has been far from easy, and she often spent late nights isolated in her storage unit, packing hundreds of orders and shipping them out. We delve into: The ins and outs of the business logistics 3 elements to be ready for in knitwear What boutique owners are looking for in stocking potential fashion brands The harsh realities of running a solo business How to navigate a brand in those early stages Quote by Cara: “Your business is an evolution, and where you start isn’t where you end. It’s never going to be perfect” Discover more about Cara & the Sky: Cara & The Sky online store: https://www.caraandthesky.com/ Cara & The Sky Instagram: @caraandthesky Follow The Entry Platform for regular doses of fashion, mindset, and business gems on Instagram! @theentry_platform