S2 E12. Sunday Luxe: How to Create a Luxury Loungewear Brand with Jen and Zoe

This week we speak to co-founders Jen and Zoe of luxury loungewear and lifestyle brand, Sunday Luxe. The two met in 2015 through their work in advertising, Jen and Zoe share similar work ethic values and this came about from their upbringings. From an early age, under her grandma's influence of helping her fix holes and zips, Jen fell in love with fashion and her sewing machine. Matched with a mindset to live a luxurious life and watching her parents work hard, Zoe’s love for fashion expanded when she was met with shooting for premium brands like Marie Claire. Jen and Zoe grew an instant connection at work when they realised that their conversations were led by wanting their own business. Their entrepreneurial mindsets made them realise the gap in the market for loungewear that makes a statement yet is still classic and made to with the finest of fabrics. Years on, they obtained successful careers and still managed to keep in contact, as Zoe eventually moved to New York and Jen laid the foundation of Sunday Luxe. In this episode, we take a trip down Zoe and Jen’s journey into running a fashion business and how being customers for their own brand enabled them to create the perfect loungewear label. We also discuss how their combined skills benefited roles now, how money comes to play when you have a co-founder and the importance of having the right mindset to help achieve success in business. This is a great episode to remind you that setting up a fashion business may not be easy, Jen and Zoe experienced some difficult obstacles along the way of launching and even after launching, but you’ve got to be strong and leave the comparison habits at the door. I hope you enjoy this episode and if you do, please leave a review 5* review on Apple as this helps us grow our platform. Discover more about Jen and Zoe and Sunday Luxe: Sunday Luxe Online Store: www.sundayluxe.co.uk Sunday Luxe Instagram: www.instagram.com/sundayluxe_ Jen's Instagram: www.instagram.com/justjenny_1 Zoe's Instagram: www.instagram.com/zoegomezduce Follow The Entry Platform for regular doses of fashion, mindset, and business gems on Instagram! @theentry_platform