S2 E4. Fanfare Label: How to Build a Sustainable Fashion Brand with Esther Knight

This week we are joined with Fanfare Label founder, Esther Knight, who has given us such an in-depth episode of the world of sustainability in the fashion industry. Esther studied Business Studies at Northumbria University which she calls a ‘calculated decision’ as she always knew she wanted to be a fashion buyer but wanted a broader range of education. After completing her studies she went on to pursue her buying career, her last role being a buyer at Vivienne Westwood. In this episode, we spoke about so much from how working in buying really exposed her to the true cost of fashion whether socially, ethically or economically. We touched on the dangers of the chemicals in our clothes and how they affect the people who make our clothing as well as the huge silent trafficking issue in the fashion industry and how that comes to play. We also spoke about Esther’s hardest part of running Fanfare which is marketing with a very limited to no budget, where she gives tips on what you can do and how sometimes, you’ve just got to do everything until you can afford to hire a team. There’s so much to learn and touch on and if you are planning or have started a fashion brand, it’s certainly your responsibility to invest time into learning all you can about sustainability. If you love this podcast, please leave a review on Apple Podcasts and share this with somebody who needs to hear this! Learn more about Esther and Fanfare Label: Fanfare Label’s website Fanfare Label’s Instagram Esther’s Instagram The True Cost of Fashion documentary Breaking Fashion - In the Style doc-series