Loss Aversion: Why Do Renderings Work

In this episode, Maria walks us through the two behavioral economics concepts that perfectly explain the reason why renderings work.Loss aversion & perceived ownership - make your client see, feel and anticipate the experience, paint the picture of the end resultOnce the client sees the rendering, they feel ownership before they buy and they don’t want to lose it.Print media placements carry higher perceived value than onlineLearn more about Maria’s digital sketching software to help your...