Interview: Behavioral biases in product management with Markus Kanerva and Eva Höglin

Send us a Text Message.Communication tends to always fail, except by accident. And that is not because we wouldn’t try hard, but because we fall victims of assuming rational behaviour where in fact the situation is full of affect, emotion and behavioural biases: irrational beliefs or behaviours that can unconsciously influence our decision-making process.We unpack five common situations in product management, and discuss what behavioural biases present in the situations can lead us astray. We...