#38 - Step-by-Step Guide to Building a Strong Brand | Kristy Campbell

In today’s episode, Kristy talks about the value of building brands. The secret recipe every powerhouse brand uses to avoid confusion and stand out in a crowded marketplace. Kristy and Dain deep dive into the importance of crafting a brand persona and tying it together with complementary visuals and voice to evoke strong emotions in the audience.Especially at a time when every person can become an influencer, the value of branding is paramount. Learn the tricks of the trade from two masters of branding on this episode of The Agency Podcast. Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj (00:00) Intro (03:34) Understanding Branding (07:25) Art Direction & Creative Deployment (16:38) Building Systems in Business (24:01) Foundation of Support (32:11) Emotional Detachment & Client Management (41:00) The ACE Method & Client Trust (47:57) Gracious Intent in Feedback (55:12) Personal Branding & Authenticity (01:01:46) Navigating Business Challenges (01:08:18) Project Management & Team Building (01:12:06) Scaling & Delegation (01:16:01) The Power of Happiness (01:22:36) Crafting Impactful Dreams