Evolving Customer Experiences in the Digital World with Telia's Head of E-commerce

Today's show takes an enlightening journey with Ellen Mellon Lundstrom, the Head of E-commerce at Telia, who brings her international experience and insights to the table. Ellen, with her rich working history in both New York and Stockholm, discusses the unique challenges encountered in digital sales within the Swedish B2C telecom sector. She takes us through the intricate web of strategic website personalization and the critical need for safeguarding customer data in this age of digital ubiquity. Strap in as we delve into how e-commerce is a game-changer for Telia Sweden's Omni-Channel sales. Ellen throws light on some groundbreaking initiatives like the Store to Home Initiative and video calls to stores, with the aim of rendering a seamless shopping experience to customers. The potential of AI and personalization in transforming the future of customer experiences forms an exciting part of our discussion. Aspiring e-commerce leaders will find invaluable advice and insights from Ellen, making this episode a not-to-be-missed experience. So join us, and let's decipher the ever-evolving digital customer experience together.