Ep. 30- Digital Marketing Strategies with Robbie Fitzwater

In this episode, Richard is joined by Robbie Fitzwater, who is a professor in the marketing MBA program at Clemson University and the founder of MKTG RHYTHM. Robbie's company focuses on helping eCommerce businesses develop marketing campaigns.Today's conversation revolves around digital marketing strategies and what's happening in the business world, particularly SaaS and the subscription model, and a variety of other things.Strategically focusing attention on the right things, like customer retention, are areas that companies consistently overlook. A lot of the real work is done behind the scenes: planning, executing, and really being strategic about where you place your efforts and dollars.Find Robbie's company at MKTGRYHTHM.COM.For more valuable tips on mastering the language of social media, subscribe to our newsletter at BlissPointconsult.com. If you'd like to stay in touch, please add Richard on LinkedIn and join the conversation.Host: Richard BlissGuest: Robbie FitzwaterPodcast Manager: Kimberly SmithFind Richard Bliss on LinkedIn: https://www.linkedin.com/in/bliss/Find Robbie Fitzwater on LinkedIn: https://www.linkedin.com/in/robbiefitzwater/