Ep.39- Master the Direct Mail Strategy with Jeff Tarran from "The Most Amazing Marketing Book Ever"

In this episode of Digital-First Leadership, Richard’s guest is Jeff Tarran, the COO of Gunderson Direct, one of the US's largest independent direct mail agencies. For over 25 years, he's helped businesses of all sizes, from startups to Fortune 500 companies, start and grow successful mail programs. Today's discussion with a co-author of The Most Amazing Marketing Book Ever emphasizes crafting compelling offers and calls to action and optimizing landing environments for customer research. They also explore the unique advantages of direct mail, such as its engagement of eye-hand coordination and its ability to complement digital media to make products feel more real. Tune in to this episode of Digital-First Leadership to hear Jeff Tarran's expert insights on the power of personalized direct mail.Jeff wrote chapter 21 of The Best Marketing Book Ever, called Building Your Business With Direct MailHost: Richard BlissGuest: Jeff Tarran Purchase The Most Amazing Marketing Book EverPodcast Manager: Kimberly Smith