Election Ads 2020 - Political Advertising Exposed - Trump & Biden
Digital Marketing Fastlane - A podcast by Kevin Urrutia
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This action-packed episode is brought to you by the performance marketing experts at Voy Media.
Youtube Video: https://youtu.be/euqPMGPAfyA
https://www.linkedin.com/in/urrutia/
2020 Election Facebook Ads
Owned Traffic vs. Paid Traffic
Owned Traffic vs. Paid Traffic: Owned
Free
Direct
Qualified
Takes Time to Develop
Harder to Scale
Owned Traffic vs. Paid Traffic: Paid
Costs a Lot
More Persuasion Required
More Regulated
Easier to Scale
Fast
Ad Creatives
Emotional Ad Copy (Trump)
Storytelling Ad Copy (Biden)
Issue-Based Angles (Biden)
Fear Appeals (Both)
Testimonials (Both)
Testing Tons of Variety (Both)
Funnels
Mobile Optimized LP
Less-is-More
Emotional appeals in copy
Exit Intent Pop-ups
Post-Signup Upsell Funnels
