Cheap, Efficient or Effective?

If you Google the difference between efficiency and effectiveness you will find over 1.4 billion hits. There are endless opinions from accountants, business strategists, linguistics, and even psychologists on the topic. Clearly, there is confusion out there and my short video won’t clear it up.  Instead of deciding on the debate, let me share a story on how a customer of mine uses these terms to create value for their business.