Brian Gill | CMO, 4Life

On this episode, Wayne Moorehead and Brian Gill, CMO of 4Life unpack the concept of brand connection and talk about the power of saying yes, attraction marketing, and how companies can compete against the gig economy. Plus, they dive into 4Life's massive success in the Hispanic market and what they do differently to engage this rapidly growing market, projected to reach $19.48B by 2028.