Danny Lee | President & CEO, 4Life

Wayne is joined by Danny Lee, President & CEO of 4Life. Danny and Wayne take a deep dive into 4Life’s retail pricing strategy and how their approach turned the Amazon challenge from the elephant in the room to a positive piece of the business that benefits everyone. If you are looking for tips and tricks on how to manage Amazon from a compliance standpoint and how to keep it a win-win for corporate and the field—this is the episode for you!