John Licari | Chief Operating Officer, Total Life Changes

Wayne Moorehead is joined by John Licari, Chief Operating Officer of Total Life Changes. John and Wayne discuss the value of attitude and how John’s passion for the direct selling model has played a key role in his success. John also shares what he believes all direct selling companies can learn from Amazon, why it’s important to rethink legacy sales model for a digital generation and why collaboration amongst companies in the channel is our best bet for the future.