Lynne Coté | President and CEO of Princess House

Wayne is joined by Lynne Coté, President and CEO of Princess House. Lynne and Wayne discuss how she created a strategy to turn a three-year decline in sales around and how the challenges of the pandemic also provided the opportunity to create greater connection between the Princess House brand and its customers. Lynne also talks about the importance of meaningful relationships in direct selling and how departmental journey visions help create a blueprint for the future.