Nick Martinez | The Keto Dad and Independent Prüvit Distributor

Wayne Moorehead is joined by Nick Martinez, The Keto Dad and Independent Prüvit Distributor. Nick shares how social media helped him cultivate his Keto Dad brand that currently reaches more than 2 million people each month and how social works in conjunction with face-to-face relationships. He shares how he develops trust with followers and his strategy for growing social capital and explains why creating authenticity in an online environment is critical.