Sarah Shadonix | Founder and Chief Executive Officer, Scout & Cellar

Wayne Moorehead is joined by Sarah Shadonix, Founder and Chief Executive Officer of Scout & Cellar. Sarah and Wayne talk about why she entered the wine industry and where she found inspiration for developing a new business model for selling wine. Sarah shares why she chose direct selling over traditional retail, how their Clean Crafted Commitment drives transparency and innovation in their product strategy. And, how that same core pillar is helping drive a renewed focus on simplicity.