Bursting the Filter Bubble – SmartNews – Atsuo Fujimura

One Japanese startup founder is on a mission to change not only the way we think about the news, but the way we think about each other. The "filter bubble" is a term that describes the natural, but tragic, result of search engines and news services giving us more and more of what we want. We end up seeing only information that reenforces what we already believe. Ideas that contradict our beliefs, ideas that might make us uncomfortable, and ideas we have never been exposed to get filtered out in the process of "giving us what we want." Atsuo Fujimura and his startup team at SmartNews are working to change that. This comes as no surprise to those of us here in Japan since over the past twenty years Atsuo has launched a string of startups that have changed the news industry in Japan. What he has in store for us this time is amazing, and with his recent international launch, he's taking it global.