How a Startup Went Global in Only 4 Seconds – Miku Hirano

Disrupting Japan - A podcast by Tim Romero - Mondays

Everyone talks about the importance of international markets and how startups need to think globally from day one. Few companies, however, build that goal into their DNA as completely as Miku Hirano’s Cinnamon. Cinnamon’s core product, Tuya is a micro-video sharing platform where users share four-second clips about their daily lives. The visual nature gives Tuya obvious international appeal. However, Cinnamon has a core team of Japanese founders, with primarily Japanese backers, and they founded their company in Singapore, hired staff in Vietnam, and then moved to Tawain to launch the product. These days language barriers are easily crossed and relocating the company for product launch is just part of the go-to-market strategy. It’s a great discussion and I think you’ll enjoy it.