Japan’s New Agency Model for Innovation – Yuta Inoue

Yuta Inoue and Quantum have developed a model to help large Japanese companies both work with innovative startups and to remember how to innovate internally. Many find it hard to believe today, but Japanese companies used to be some of the most innovative firms on the planet, and Yuta explains how a few of them are now starting to return to their creative roots. His approach is a combination of chaotic startup innovation, agency intermediation and corporate training, and after only one year, he they are already seeing the seeds of change at some of Japan's biggest companies. These is as much creativity in Japan as there is anywhere in the world. The problem recently, however, has been in letting the innovation bubble up and commercializing it. This just might be the way forward.