Pivot Till It Hurts: Making Mobile Video Profitable – Pocket Supernova

Pocket Supernova has pivoted through three countries and three completely different products before they hit their stride with their current video editing platform for mobile, and they now seem ready to move a generation of video content creators out from behind their desktops and onto their mobile phones. We talk about the market forces that lead to the past pivots and why the team is confident they they have a winner on their hands this time. Oscar also outlines what he sees as the critical business model flaw that will cause 99% of all social startups, even the very cleaver ones, to fail. The local behind their move to Japan is fascinating as well, and Oscar views the use of Japanese developers, rather than San Francisco-based programmers as a key strategic advantage. It’s a great discussion, and I think you’ll enjoy it.