Zahoor Ahmad, Head of Social Mobility, Inclusion and Belonging at Coop on How to elevate the narrative around D&I to drive change

In this week’s podcast, Leila McKenzie-Delis, CEO and Founder of DIAL Global speaks to Zahoor Ahmad, Head of Social Mobility, Inclusion and Belonging at Coop and Executive Director at Alchemy Performance."Through emotional intelligence you can create a level of psychological safety and then people are accepting of ideas because they are non-threatening. However, if people enter their fight or flight mode when you approach them, you're not going to get much out of them."You'll hear about:- Zahoor's evolution through D&I including why he peaked at the age of 11, his Pakistani background, his experience of racism in public schools at a young age, how he's used his degree in psychology starting from social services to race equality to fire services, his career break where he wrote a novel and then continuing on to Royal Mail, the finance sector and finally to the Coop.- The differences he found within organisations at his various roles and what it means to be a forward-thinking D&I professional in today's world.-  The big failures of diversity initiatives across Zahoor's experience, particularly bearing in mind the cyclical nature of events leading to diversity fatigue.- How to elevate the narrative around D&I to use D&I to make things happen where it counts- Why is it important to step up and put our head above the parapet when it comes to critical issues of our time - The importance of the art of storytelling and persuasionContinue the conversation on LinkedIn