Howard Lerman (YEXT) on how to rethink and monetize Branded Search

Howard Lerman (CEO Yext) was our first guest on the DMEXCO podcast in 2018. Two years ago we talked about the raise and the importance of voice search. So it's a good place to start and ask Howard how voice search evolved in the last two years, but also how search evolves in general and how or if brands should change their mindset about search engine marketing, and why and how brands should take back their branded searches onto their own digital real estate.