How To Lead And Read Human Behaviour With 'The Behaviour Report' ~ Dan Gregory and Kieran Flanagan

Seeking purpose is a universal desire, yet it's crucial to question whether we're embarking on this quest with the right perspective. While starting with 'why' aids in directional and strategic planning, it's akin to setting a goal. Real purpose, the kind that profoundly influences our behaviour, motivates us intrinsically, and shapes our habits from the core, begins by delving into who we are—aka our DNA Of Purpose. Understanding purpose as an integral part of our identity allows us to gain insights not only into our own motivations but also into those we lead. It becomes the catalyst for mobilising change and fostering progress. In today's podcast episode, we are joined by two incredible guests, Dan Gregory and Kieran Flanagan, co-founders of The Behaviour Report. With decades of expertise in advertising, they have transitioned their focus to help leaders, teams, and organisations decipher and lead human behaviour. Explore with us as we decode the true essence of unlocking our DNA Of Purpose. Visit www.TBR.news or connect with @TheBehaviourRpt to delve deeper into the cutting-edge research on Behavioural Trends & Strategy, and gain insights to navigate the realms of personal development, motivation, and fulfilling, purpose-driven lives. Chapters 00:00:00 Introduction 00:04:25 What Question Is Guiding Your Work? 00:08:54 What Is The Behaviour Report? 00:11:56 Decoding Purpose Through Human Behaviour 00:16:59 Why Maslow's Is A Myth 00:21:01 Apple Started Not With Why But Who 00:24:35 Collaborative Leadership 00:30:31 How Stories Can Unite Us 00:41:05 What Sucks Corporate Genius 00:45:00 Working With The United Nations & The Power Of Words To Change The World 00:54:09 Why We Have Care Fatigue 00:56:46 The Behaviour Gap 00:57:00 AI and Human Behaviour 01:02:07 Unlocking The Core Four Personality Types 01:03:18 Leveraging Our Strengths and Weaknesses 01:11:44 End #purpose #humanbehaviour #howtoinfluence #howtolead #understandingpeople #leadingpeople #scaleyourimpact #scaleyourinfluence #discoveryourpurpose #personaldevelopment #leadershipmastery #personalgrowth #leadership #purposedrivenleadership #humanbehaviour #podcast #dnaofpurpose #UnlockYourSelf #leadership #influence #personalmasterySee omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.