Episode 35: What's the Puff Story with Ethical Design
Do More Good podcast - A podcast by Kenneth Foreman & James Wright

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“Ultimately, you need people who care“We kick off with a round-up on nicknames this week before we hear how Puff Story started her career in New York at the age of 21. She went on to swap the bright lights of the Big Apple for the bright sparks of the Silicon South and joined an agency focused solely on life-saving, life-changing or problem-alleviating projects, without any compromise and a crazy business model. We learn about setting your organisation’s mission, selecting staff and inspiring the next generation. We hear about dodging hurricanes, delivering blood and adopting the Top Gun approach to training. James accidentally downloads YouTube, Kenneth checks out some coarse fishing videos and Puff predicts an imminent podcast-wreck. There’s the dangers of the infinite scroll, dark patterns and how we can employ ethical design to sleep well at night. Plus there’s risk-aversion, the unstoppable rise of voice and consideration of the limits to Alexa’s power. There’s time for Nikos to think he’s won it and the best nickname of all time. We do not, however, discuss AI. ---You can find us on www.domoregood.uk or follow us on Twitter and Instagram. Get in touch if you'd like to feature or star on the show. It goes without saying really but the episodes contains our opinions - essentially things we overheard in meetings, stole from presentations and read in magazines. Thanks for listening.