Ep. 131 - STOP Doing What WORKS! 🛑 How Confirmation Bias Is DESTROYING Your Marketing! and INVITE ME NEVER! l Jay's Scoop

In this episode of "Do This, Not That", host Jay Schwedelson discusses the marketing pitfalls of confirmation bias and disconfirmation bias. He explains how falling into these biases can lead marketers to make poor decisions by continuing ineffective tactics or avoiding potentially successful ones. Listeners will learn the importance of continuously innovating and testing new ideas rather than relying on past results.=================================================================Best Moment...