Ep. 158 - Zero Party Data VS First Party Data + PERSONALIZATION CHANGES YOU NEED TO MAKE ===> Guest: Nate Frick of Marigold (Former AOL, But Can't Fix Your Laptop!)
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold - A podcast by GURU Media Hub
In this episode, host Jay Schwedelson interviews Nate Frick, the Director of Enterprise Strategy and Architecture at Marigold, a leading marketing platform.=================================================================Best Moments:(03:03) Explanation of zero-party data and its importance for personalization(05:11) The difference between zero-party data and first-party data(07:20) Nate's recommended approach to data acquisition and personalization strategy(09:06) The importance of using the...
