Ep. 175 - 30% Open Rate INCREASE! ➡️ ONLY Listen if YOU ARE A MARKETER! 🌹 Bachelorette HOMETOWNS! 🌹
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold - A podcast by GURU Media Hub
This podcast episode features host Jay Schwedelson discussing personalization tactics that work for marketing in 2023. He talks about how using first names for personalization is outdated and no longer effective, and shares new personalization trends that can increase engagement at no extra cost.Best Moments:The F-Name Episode: Personalization That WorksUsing first names in subject lines only lifts open rates by 4% now since it's so common. Geography, life events, interests and past purchases...