Episode 23: Do you have a brand?

In this episode I define what a brand/brand development is and how it relates to the marketing mix. “Brand” is a widely used term with an equally wide misunderstanding. Tune in to evaluate if you have a properly branded business, a business with no brand, or if you are in the idea stage this is some really great information to have.  --- Support this podcast: https://podcasters.spotify.com/pod/show/dontoverthinkit/support