How The FTC Chooses Who To Sue & Whether You’re Next…

If your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit   In today’s, Anik and Greg are breaking down how one “innocent” question led to Anik’s investigation from the FTC.    Anik thought his team was playing by the rules and taking care of customers. But the FTC saw things WAY differently, taking our standard goal check-in as bait-and-switch deceit.   What unraveled over the next 18 months was pure hell.   In this episode, Greg and Anik go deep on…   The 5 BIGGEST things that FTC is looking for right now in 2024… How one question on phone calls sent over-eager regulators into attack mode… Why even being a “small company” won’t shield you from the FTC… The scary financial disclosures & pushy settlement shakedowns Anik faced… Why getting compliant early saves millions of dollars and unimaginable headaches…   Anik used to say that making our buyers happy would keep the man off my back. But the FTC tagged him as shady no matter how many customers disagreed.    Greg and Anik also reveal some of the best things you can do to avoid becoming a target of the government yourself.    Check out this episode ASAP!