Should You Record & Save Your Sales Calls? Using a Document Retention Policy…

Have you gotten your copy of Don’t Say That! the book yet? We’re officially live and getting amazing reviews already! Go here to get your copy: https://dontsaythat.com/go/ There is ONE part of your marketing business that could be filled with legal landmines.  Your sales call recordings.  In today’s "Don't Say That" episode, Greg and I reveal the hidden legal dangers lurking in your customer conversations. We cover a ton of ground, including… Why handing over call recordings to customers could be a MASSIVE legal risk… The sneaky way competitors might be trying to steal your sales scripts… How long you REALLY need to keep call recordings (and why it's not as long as you think)... The dangerous myth of "FTC reasons" for withholding recordings… Why your document retention policy could be your best defense against regulatory nightmares… But there’s good news. We cover how to handle your document retention policy the RIGHT way, including… The exact language to use when denying customer requests for recordings… How to implement a bulletproof document retention policy that protects you AND your customers… The unexpected way call recordings could violate privacy laws… Why deleting ALL your calls is just as dangerous as keeping them forever… Whether you're running a massive call center or just recording the occasional sales call, this episode is a must-listen.