The Art of Storytelling in Major League Baseball with Andrew Patterson and Peri Kadaster

Andrew Patterson is a media and technology strategist who was the first ever CEO at Jomboy Media, the New York-based multimedia sports and entertainment company. But that's not how Andrew’s career started out. After graduating from North Carolina, Andrew began working in finance when in his mid 20s he found himself working with Major League Baseball. Something he describes as a happy accident. At MLB (Major League Baseball) Advanced Media he built the league’s collective social media following from 3 million to more than 136 million across 11 global digital platforms.