The 3 Core Elements of an Effective Sales Plan (Part 1)

Down to Business English - A podcast by Skip Montreux, Dez Morgan & Samantha Vega | Business English Instructors

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This episode is part one of a four-part interview with Gregory Kostiuk, the President and Founder of StratEx Sales. What are the 3 elements to an effective sales plan? What is an Ideal Customer Profile (ICP)? How do you establish an ICP for your business? Listen in to learn the answers to these questions and more.