The 3 Core Elements of an Effective Sales Plan (Part 2)

Down to Business English - A podcast by Skip Montreux, Dez Morgan & Samantha Vega | Business English Instructors

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Skip Montreux interviews Gregory Kostiuk, the President and Founder of StratEx Sales. In part two of this four-part interview, Greg talks about analyzing your competition, the importance of SWOT analysis, and formulating a Unique Value Proposition. Why is it important to know your competition? How do you confirm that your SWOT analysis is correct? What is the formula of a Unique Value Proposition (UVP)? Listen in to learn the answers to these questions and more.