145: The sales cycle: How to get your customers from interested to invested

I've always felt uncomfortable when it comes to selling. It felt like I had to be desperate or forceful to sell something even if it was of value. Can you relate?  As an online entrepreneur, you may be thinking that you need to resort to hard selling techniques like manipulation and deception. But a sales cycle is more about the customer than it is about you, and satisfying their needs as best you can.    Have you ever thought about how long it takes from the moment your prospect first comes to your website, to the point where they purchase their first product? Or maybe even become a customer? The numbers aren't very pretty. According to a 2015 survey by Hubspot, 77% of leads never convert into customers. But if we look closer at this process, we see that there are various turning points during the sales cycle, some which allow us to interact with our prospects and help them along their journey toward becoming an invested customer.    One of those turning points is when a prospect becomes interested in what you have to offer. This doesn't mean they're usually ready to purchase right away though. They may just want more information, or a few tips and tricks before they make their decision.  In today's episode, I am going to walk you through the sales cycle process and how you can take your customer from interested to invested. If you're ready to take your business to the next level join us inside of The ELEVATE Method here: www.nicolyawilliams.com/elevate