Why Story-Driven Marketing Drives Brand Loyalty, Revenue & Workplace Connection | Gideon Pridor, CMO and Chief Storyteller at Workvivo

This episode of Dreams With Deadlines features a seasoned marketing pro who heart-centered approach has special resonance as employees adapt to evolving hybrid conditions. Host Jenny Herald talks with Gideon Pridor, CMO and Chief Storyteller at the internal enterprise communications platform Workvivo, who explains why emotional connection and community are more important than ever in a post-pandemic world. Leadership teams that embrace storytelling and value personal engagement do better with all-important employee retention and commitment to the work. Learn why customer experience and bottom-line revenue are also directly impacted by personal, well-researched, mindful marketing campaigns.