Episode 26: Laws of Conversion (Part Two)

How does one break down optimization into some key principles? In episode #24, Jon started talking through his eight laws of conversion. The first four were: It's hard to read the label from inside the jar. People come to your website for only two reasons: to purchase, or to research. Your goals are aligned with customers, both of you want a conversion. Competitive research is not data. Today, Jon and Ryan pick up where they left out and give you Jon's final four laws of conversions. www.thegood.com