Episode 88: The Future of Attribution and AI

What is the future of digital marketing and online experience?Jon and Ryan unpack the valuable insights gained from recent events with Google and Logical Position to try and answer this question. They discuss the challenges faced by smaller businesses in the ever-changing landscape of attribution models and the importance of thinking outside the box when it comes to driving brand growth. From exploring alternative methods of customer acquisition to diving into the world of AI and attribution, this is everything you missed at the Google and Logical Position events! Listen to the full episode if you want to learn:How GA4 will impact SMBs and larger brandsWhy it's important to constantly analyze data What the future of attribution and AI looks likeWhat additional strategies and resources to consider for the holidaysIf you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.