Episode 96: Going from WTF to YAY with GA4

Ecommerce businesses are navigating the biggest transition of this year with Google Analytics 4 (GA4). In this D&C episode, Jon and Ryan acknowledge some initial challenges with the platform's interface and data comparisons, but they remain optimistic about its potential. They recommend exploring complementary tools and focusing on trend identification to unlock GA4's full potential. Ultimately, embracing GA4's learning curve and exploring alternatives can empower ecommerce businesses to thrive in the evolving data landscape.Listen to the full episode if you want to learn:The biggest roadblocks businesses face when switching to GA4Why you still need GA4 for your website What data you can get from GA4 that wasn’t available in UAHow to overcome the hurdles of Year-Over-Year analysisWhat alternative tools can support or replace GA4If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.